JULY — SEPT 2021
Instacart Deals Tab
A grocery circular for the digital age
Led the end-to-end design of Instacart’s Deals Tab from concept to execution.
Online grocery shopping is still largely considered a luxury, and cost remains one of the main barriers of entry for average consumers. Deals Tab was created as part of Instacart’s effort to make online grocery more affordable for families to get the food they need from the retailers they love. It is a marketplace-level shopping surface that reimagines the “grocery circular for the digital age,” allowing customers to easily discover the best deals and savings opportunities from their favorite brands and retailers.
Featured in Tech Crunch and Instacart Newsroom
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NOVEMBER 2020
Instacart Gift Cards
The gift of groceries & more
Led design for growth & merchandising of Gift Cards in-product.
In 2020, digital gift cards were extra meaningful for those who wanted to express care for their loved ones from a distance. Just in time for the holidays, we launched Instacart Gift Cards to make giving and receiving gifts easy and seamless. Customers can choose from a variety of delightful card designs to send friends and family a dollar-value credit or an Instacart Express membership. Receivers can redeem their gift cards on their Instacart account and shop from their favorite stores.
Featured in Instacart Blog
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APRIL 2020
Google x Instacart
Groceries on Google,
powered by Instacart
Led design for integration concepts between Google & Instacart.
As the pandemic normalized grocery delivery and curbside pickup, we partnered with Google's Maps team to make entry-point into Instacart's delivery & pickup services more prominent on retailers' Google Business Profiles, with helpful information like fees and order minimums highlighted upfront.
As part of this partnership, I also created a conceptual end-to-end user journey of potential Instacart x Google integration touchpoints — from Search, Maps & Discovery, One-tap sign in, GPay checkout, to Google Voice Assistant.
As part of this partnership, I also created a conceptual end-to-end user journey of potential Instacart x Google integration touchpoints — from Search, Maps & Discovery, One-tap sign in, GPay checkout, to Google Voice Assistant.
Featured in Google Blog
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FUTURE
